Music And AdRev

Most of my music is affiliated with AdRev, a company most YouTube users will have heard of. But what is AdRev, what do they do and why did I decide to join them? Here’s the story.

About AdRev, YouTube and content ID

AdRev (and other companies such as Audiam, TuneCore, etc) are YouTube Partner platforms that use the Content ID system to manage and administer copyrighted content on behalf of content owners. They in turn provide users with various information such as which videos their content is used in, tracking of unauthorized uses, viewership reports, and distribution of any monetization earnings.

Content ID is a popular digital fingerprinting system that content creators can use to easily identify and manage their copyrighted content on YouTube. Videos uploaded to YouTube are compared against audio and video files registered with Content ID by content owners, looking for any matches.

When a video is matched to Content ID registered content, a copyright notice will appear on the video, and the content owner may choose to take certain actions, such as:

  • Clearing the claim and taking no further action
  • Tracking the video’s viewership statistics
  • Monetizing the video by running ads against it
  • Muting the audio that matches their music
  • Or even blocking a whole video from being viewed

Many online based music composers, including me, have their content digitally fingerprinted via Content ID to help protect against unauthorized uses, and also use these YouTube Partner platforms to administer and manage their content.

What does this mean for me and my YouTube projects?

When a video is uploaded to YouTube that contains licensed, digitally fingerprinted music, a “matched third party content” copyright notice will appear alongside the uploaded video in the YouTube Video Manager (this typically appears shortly after uploading).

A copyright notice does not mean that copyrights have been infringed, and this shouldn’t be confused with a YouTube “copyright strike”. It’s simply a notice to advise that YouTube has detected Content ID registered content within the video, and that further information/action is needed.

Again, if you’ve licensed the music from AudioJungle, you will be easily able to clear this notice and you shouldn’t have anything to worry about.

Why are there ads running on my videos?

When unauthorized/unlicensed use of music is found in a YouTube video, it may have monetized ads placed over it by the YouTube Content ID system. Once you’ve used your AudioJungle license certificate to clear any copyright notices on your video, these ads will go away and you will be able to monetize the video yourself if you wish.

How to clear a YouTube copyright notice

Clearing a YouTube copyright notice is a very straightforward process. You can remove copyright notices in the following ways:

  1. Disputing the claim via YouTube’s built-in form.
  2. If the music is administered via AdRev, using the AdRev Claim Clearance page is the quickest and most direct way to clear a claim.  AdRev will send you an email confirmation once it has been cleared.
  3. Or by contacting the author directly via their AudioJungle profile page with a link to your YouTube video, where they can further assist with having the copyright notices removed as quickly as possible.

To clear a claim via YouTube, you simply need to let YouTube know that you have licensed the music and have the rights to use it. Simply choose to “dispute” the claim by clicking the “matched third party content” copyright notice next to the video in your Video Manager, or on your dedicated copyright notices page. After you click “file a dispute”, select the option “I have a license or written permission from the proper rights holder to use this material”.

AdRev

AdRev

AdRev

In the “Reason for dispute” box, copy/paste the contents from your purchased license certificate (accessible via the Downloads section in your Envato Market account).  You may also wish to include the statement “A license to use this royalty-free music by [Name of Author] was purchased from AudioJungle.net”.

Adrev

Once you submit the dispute, claims are usually cleared within 24 – 96 hours. If any issues arise, contacting the author directly via their profile page can often help to expedite clearing a claim as well.

Tips for clearing claims in advance

Uploading early as an “Unlisted” video

If you’ve licensed digitally fingerprinted music from AudioJungle, we recommend that you set your YouTube videos to “Unlisted” upon uploading, until all “matched third-party content” notices are cleared.

This will allow suitable time for any copyright notices to be cleared before the video is published, and ensure that you can monetize your video from the moment it goes live without any conflicts. Once the copyright notice has been removed, the video can then be set to “Public” and monetization can be activated on the video.

AdRev

Whitelisting Channels

If you or your client regularly uses Content ID registered music by a particular author in your YouTube videos, or have used a piece of Content ID registered music in multiple YouTube videos, some YouTube Partner Platforms such as AdRev also support having an entire YouTube channel whitelisted. Whitelisting a channel will prevent any further copyright notices from appearing on future videos that contain music from that specific author.

To do so, you’ll need to contact us. In your message simply provide:

  1. The contents of your purchased License Certificate(s)
  2. A link to the relevant YouTube channel (this may be your own channel or a client’s channel, for example if you are producing videos for them)

Please feel free to contact us at any time with questions or concerns and we’ll get back to you as soon as possible!